Ways Employers Can Support Employees After a Disaster
As of this writing, there are still three active wildfires in Southern California, 24 lives have been lost to the fires in the Los Angeles area, nearly 180,000 people have been displaced and thousands of structures have been destroyed. Our hearts go out to all those affected by the fires. This article is a timely reminder of how employers can offer immediate assistance to employees who may be impacted by disasters.
In the aftermath of a disaster — whether natural or man-made — employees face immense emotional, physical, and financial challenges. From hurricanes and wildfires to pandemics and mass layoffs, these events can significantly disrupt lives. For employers, supporting employees after a disaster is not just a matter of corporate responsibility; it’s a critical investment in the well-being of their workforce and the long-term stability of their organization.
In this article, we explore ways employers can provide meaningful support to employees after a disaster.
1. Prioritize Immediate Communication and Safety Checks
The first priority for employers is to reach out to employees to ensure their safety and well-being. Communication is crucial during this time to provide reassurance and guidance.
How to Do It:
- Conduct safety checks: Use phone calls, emails, messaging platforms, emergency contact phone trees and social platforms to check in on employees and their families. A variety of communication channels may be needed, especially in areas that may have limited to no power or internet.
- Establish a central communication hub: Create a dedicated platform (like a hotline or internal portal) where employees can find up-to-date information about company resources and policies.
- Provide clear and empathetic messaging: Use compassionate language to show care and support, and avoid corporate jargon.
Example:
“We are deeply concerned about everyone affected by this disaster. Our priority is your safety and well-being. Please let us know if you need immediate assistance.”
Tip:
Clearly communicate expectations. Where should employees turn for the latest information? How often should they check in with their supervisors? Is there anything they need to know about the status of the office and surrounding area (power outages, unsafe areas, road conditions or travel obstructions)?
2. Offer Financial Assistance and Paid Leave
Disasters can have severe financial impacts on employees. Employers can help ease this burden by offering financial assistance, paid leave, or flexible work arrangements.
Ways to Provide Financial Support:
- Disaster relief funds: Set up a relief fund to provide grants or low-interest loans to affected employees.
- Emergency stipends: Offer one-time emergency payments to help cover immediate expenses like housing, food, or medical bills.
- Paid leave: Provide paid leave to allow employees time to recover and address personal matters.
Example:
After Hurricane Harvey, many companies, including JPMorgan Chase and Home Depot, provided financial aid and paid leave to employees affected by the storm.
3. Provide Emotional and Mental Health Support
Disasters often leave lasting emotional scars. Employers should ensure employees have access to mental health resources to help them cope with trauma and stress.
How to Support Mental Health:
- Employee Assistance Programs (EAPs): Ensure your EAP offers counseling services and crisis intervention and that your employees know where to turn for help through your EAP.
- On-site or virtual counseling: Partner with mental health professionals to provide therapy sessions. Ensure this help is accessible remotely as some employees may be displaced by emergencies or unable to get to physical locations for therapy.
- Peer support groups: Create safe spaces for employees to share their experiences and offer mutual support.
Tip:
Encourage leaders and managers to be compassionate listeners and recognize signs of trauma in their teams.
4. Create Flexible Work Options
In the aftermath of a disaster, employees may struggle to return to their regular work routines. Offering flexibility can reduce stress and help them balance recovery efforts with work responsibilities.
Flexible Work Arrangements:
- Remote work options: Allow employees to work from home if their commute or local infrastructure is affected.
- Flexible hours: Offer adjustable work schedules to accommodate personal recovery needs.
- Reduced workload: Temporarily reduce workloads to prevent burnout.
Example:
During the COVID-19 pandemic, many companies adopted flexible work policies to help employees manage caregiving responsibilities and personal health. With school closures, some employers temporarily loosened policies that did not allow children to be brought to the office.
5. Assist with Basic Needs and Resources
Disasters can disrupt access to basic necessities like housing, food, and medical care. Employers can step in to provide essential support.
Practical Assistance:
- Temporary housing: Partner with local organizations to offer temporary housing for displaced employees.
- Food and supplies: Organize food drives or distribute care packages with essential supplies.
- Medical support: Provide access to healthcare services, including vaccinations and medications.
Example:
A care management company based in Tampa provided employees who were without power following a major hurricane with portable generators. Employees volunteered to load trucks that transported food, water and other essential supplies to fellow employees who were in need.
6. Rebuild Together: Involve the Community
Encouraging employees to participate in community rebuilding efforts can provide a sense of purpose and unity after a disaster.
How to Foster Community Engagement:
- Volunteer programs: Organize company-sponsored volunteer initiatives to assist in local recovery efforts.
- Fundraising drives: Launch fundraising campaigns to support affected employees and their communities.
- Match employee donations: Offer to match employee donations to disaster relief funds.
Tip:
Consider collaborating with nonprofit organizations to enhance your disaster response efforts.
7. Implement Long-Term Recovery Plans
While immediate relief is essential, long-term recovery support is equally important. Employers should have policies and programs in place to assist employees over time.
Long-Term Recovery Support:
- Job security assurances: Assure affected employees they will be able to return to their jobs after a disaster.
- Retraining programs: Provide retraining or upskilling opportunities for employees whose roles may have been impacted.
- Wellness programs: Establish wellness initiatives to promote ongoing physical and mental health.
Example:
During the COVID-19 pandemic, many companies that allowed employees to work from home determined some jobs could remain remote permanently. Some companies closed certain office locations or became “remote-first” or “remote-only” companies.
8. Foster a Culture of Preparedness
Similarly to how good planning helps individuals navigate a crisis, the best way to support employees after a disaster is to be prepared before one occurs. Proactive planning can reduce the impact of future disasters.
Steps to Build Preparedness:
- Disaster response plans: Develop and communicate clear disaster response protocols.
- Emergency contacts: Keep updated emergency contact information for all employees. Put a hotline in place for employees to report in during an emergency.
- Regular training: Conduct regular disaster preparedness training sessions for employees.
Example:
Tech companies like Google and Facebook have comprehensive disaster preparedness plans, including emergency communication systems and backup work arrangements.
Tip:
Consider outsourcing risk and safety management services. Experts can identify the processes and programs to keep employees safer while mitigating the risk of emergencies crippling your business.
Commit to Supporting Employees After a Disaster
Supporting employees after a disaster is more than just a compassionate gesture. It demonstrates your commitment to employees and helps maintain morale, loyalty, and productivity. By taking proactive and empathetic steps to assist employees through difficult times, employers can foster a resilient and better prepared workforce.